About Us

Our discerning clientele want their lingerie to be just so. You are very particular! And so you should be! We strut the shows and search the boutiques in London, Paris and New York seeking out things that we know your heart will desire. Our keen eyes scour the length and breadth of this country and others across the globe to bring to you the best of everything. We offer fits that are so flattering, designs so original, fabrics so indulgent, and also the best possible value. We use our extensive knowledge to bring the best to you, so that you don’t have to go quite so far to satisfy your lingerie cravings.

Our team here ranges from designers to merchandisers, from manufacturers to buyers and it is the combination of these areas of expertise that makes us such a force to be reckoned with.

And of course not forgetting our fabulous sales staff who spend all day every day helping customers to find their perfect purchase. We all contribute our individual and diverse experiences of lingerie to the success of So Shei and So Shop. It is the combination of these areas of expertise that makes us such a force to be reckoned with.

We are passionate about all elements of lingerie, as are you, and we value your feedback